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Changemakers: Impact Marketing

Changemakers: Impact Marketing

Spark your students' journey as a Changemaker!

Grow their creativity as they harness cutting-edge digital marketing to champion a cause close to their hearts through social media and public relations management. From crafting captivating websites and social media stories to viral TikTok campaigns and powerful press releases, they'll become unstoppable forces for positive change and then learn how to track their impact through digital analytics.

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  • About Changemakers: Impact Marketing

    Changemakers: Impact Marketing empowers students to become dynamic advocates for change through innovative digital marketing. This course guides them in mastering social media management, public relations, and digital analytics to drive positive impact for causes they are passionate about. By harnessing cutting-edge digital tools and strategies, students will learn to craft captivating content, engage with a wide audience, and measure the effectiveness of their campaigns. This comprehensive approach ensures that students not only develop technical skills but also grow as creative and strategic thinkers.

    Throughout the course, students will explore the full spectrum of digital marketing, from creating viral social media campaigns and impactful press releases to analyzing data and refining strategies. This immersive experience fosters creativity, critical thinking, and a deep commitment to social advocacy. By the end of the course, students will emerge as powerful changemakers, equipped with the knowledge and skills to champion meaningful causes and make a lasting impact in their communities and beyond.

  • Focus Areas

    Social Media Management: Master the art of creating and managing influential social media campaigns with Changemakers: Impact Marketing. Students will learn to utilize platforms like TikTok and other social media tools to expand their reach and engage effectively with a wide audience, transforming their passion into powerful advocacy.

    Public Relations: Develop essential public relations skills to become a compelling advocate for change. This focus area teaches students to craft impactful press releases and narratives that resonate with their target audience, effectively promoting the causes they are passionate about and driving positive social impact.

    Digital Analytics: Gain comprehensive knowledge in digital analytics to refine your advocacy strategies. Students will learn to analyze and interpret data from their digital marketing campaigns, enabling them to optimize their efforts and enhance the impact of their work, making data-driven decisions for greater effectiveness.

Learning Outcomes

  • Social Media Mastery

    Students will master the art of creating and managing influential social media campaigns, utilizing platforms like TikTok and other social media tools to expand their reach and engage effectively with a wide audience.

  • Public Relations Expertise

    This outcome focuses on equipping students with essential public relations skills, including the ability to craft impactful press releases and narratives that resonate with their target audience, effectively promoting their passionate causes.

  • Digital Analytics Proficiency

    The course aims to impart comprehensive knowledge in digital analytics, enabling students to analyze and interpret data from their digital marketing campaigns adeptly. This skill is crucial for refining strategies and enhancing the impact of their advocacy efforts.

Sample Lessons

These lessons offer a glimpse into the vibrant world of ChangeMakers: Impact Marketing, where students explore digital marketing principles in a fun and engaging way. By mastering social media strategies, crafting compelling public relations campaigns, and analyzing digital data, students will discover the power of effective communication and advocacy. This immersive approach not only enhances their marketing skills but also fosters creativity, critical thinking, and a passion for driving positive change. Join us to unlock the secrets of impactful marketing and become a force for social good!

Building a Social Media Strategy

Dive into the basics of creating a robust social media strategy! Students will learn to identify their target audience, set clear objectives, and choose the right platforms to amplify their message. This lesson lays the foundation for effective social media advocacy.

Crafting Viral Content

Unleash your creativity by crafting content that goes viral! This lesson teaches students how to create engaging posts, videos, and stories that capture attention and drive engagement. Learn the secrets behind viral campaigns and how to apply them to your cause.

Writing Impactful Press Releases

Master the art of public relations with a focus on writing impactful press releases. Students will learn the structure and style of effective press releases, how to tailor their message to different media outlets, and the best practices for gaining media coverage.

Analyzing Social Media Metrics

Transform data into actionable insights by learning to analyze social media metrics. This lesson covers key performance indicators, how to track engagement and reach, and the tools needed to measure the success of social media campaigns.

Optimizing Campaign Performance

Refine your digital marketing strategies by optimizing campaign performance. Students will learn to use digital analytics to identify areas for improvement, test different approaches, and continually enhance their campaigns to maximize impact and reach.

Course Format

Our curriculum for Changemakers: Impact Marketing is designed to transform students into dynamic advocates for change through innovative digital marketing. Each lesson is crafted to build essential skills in social media management, public relations, and digital analytics, ensuring a comprehensive understanding of how to drive positive impact for causes they care about.

Engage Phase: Students are introduced to the exciting world of digital marketing with captivating visuals and real-world examples. This phase sparks curiosity and sets the stage for deeper exploration.

Explore Phase: Students dive into hands-on activities, learning to craft engaging social media content, design compelling websites, and develop viral TikTok campaigns. This interactive approach encourages experimentation and creativity.

Explain Phase: Foundational knowledge in social media strategies, public relations techniques, and digital analytics is delivered. Students learn to create impactful press releases, manage online reputations, and interpret data to refine their campaigns.

Elaborate Phase: Students apply their skills in simulated campaigns, integrating feedback to improve their strategies. They work on projects that require them to manage social media accounts, create content, and measure campaign effectiveness.

Evaluate Phase: The course culminates in reflection and presentation, where students assess their achievements and connect their learning to real-world applications. They showcase their marketing campaigns, explain their strategies, and reflect on the impact of their efforts.

This structured yet flexible approach ensures that students not only gain technical skills but also develop the creativity and strategic thinking necessary to become powerful advocates for change. Join us to harness the power of digital marketing and make a difference in the world!

Our Instructors Are Our Top Asset

At BAM!, our vision for innovative K-8 education extends beyond just curriculum; it encompasses the educators who bring that curriculum to life. Selecting & training our educators is a continuous and meticulous process, ensuring they are not just equipped with subject matter expertise but also the skills to inspire and connect with students on a personal level.

  • 100% adult educators recruited from prestigious universities ( No CITs at BAM!)
  • Highly refined interview and background check process 
  • Extensive training that goes well beyond curriculum & classroom management
  • Ongoing year-round opportunities to teach in our summer camp. After-school, and structured recess programs.

We celebrate your child's success!

Upon the conclusion of your child's program, they will be presented with an official Brains & Motion Education certificate.

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