Brand Mission Statement

Our mission is to spark kids’ curiosity, creativity, and love of learning by blending exciting STEAM adventures with sports and joyful outdoor movement. With our focus on whole-child development, we nurture intellectual and physical growth in a fun, inclusive environment that brings out kids’ best.




Core Values

Curiosity: Encouraging kids to ask questions and explore the world around them

Creativity: Nurturing imaginative thinking and problem-solving skills

Fun: Ensuring that learning is exciting, energetic, collaborative, and uplifting

Movement: Incorporating sports and joyful outdoor activities into every experience

Inclusivity: Welcoming kids of all backgrounds and celebrating diverse perspectives

Empowerment: Boosting self-confidence and fostering independent thinking




Target Audiences

Primary: Parents seeking educational and enriching activities for their kids

Secondary: School administrators/partners looking to bring trusted before and after-school enrichment programs to their campuses

Tertiary: Kids grades K-8 attending our summer camps and before and after-school programs

Brand Personality

Our brand is:

Friendly and Approachable: We communicate in a warm, inviting manner that puts parents at ease and makes kids feel comfortable and excited to learn.

Energetic and Enthusiastic: Our tone is lively and dynamic, mirroring the energy and fun of our programs.

Educational and Authoritative: We create clear, informative content that showcases our subject matter expertise and instills trust. 

Supportive and Encouraging: We positively reinforce parents and partners who pick our programs and celebrate every child’s achievements and progress.

Inspirational and Motivational: Our content generates excitement and possibility while spurring action.





Voice Characteristics

Positive and Upbeat: Our communications are optimistic and full of enthusiasm.

  • Example: “Get ready for a summer filled with STEAM fun and discovery!”


Clear and Simple: We use straightforward language that’s easy for kids and ESL individuals to understand.

  • Example: “We want all of our buttons to use the same code. So, right click on your sprite and press duplicate!”


Encouraging and Motivational: We motivate parents to take action.

  • Example: “This is your moment to make your child’s summer unforgettable, with our one-of-a-kind blend of STEAM exploration and joyful movement!”


Playful and Fun: Our tone is playful, making learning feel like an adventure.

  • Example: “Ready to create your own ‘bot? Imagine it, build it, and make it go!”


Informative and Educational: We provide useful information in a way that sparks curiosity.

  • Example: “When our button is clicked, how do we know whether it should switch to its X costume or its O costume? We’ll have to keep track of whose turn it is. We can do that by using a variable!”





Tone Variations

Parents, School Administrators, Partners 

  • Tone: Reassuring, informative, and enthusiastic
  • Example: “We’re excited to provide your kids with a safe, inclusive, and fun environment to explore new STEAM subjects. Here’s what they’ll be learning this week!”

Kids:

  • Tone: Playful, engaging, and exciting
  • Example: “Calling all young coders! Ready to dive into a whole new world of conditionals, variables, loops, and functions?”

Content Guidelines

Social Media Posts: Use bright and cheerful language, emojis, relevant hashtags, and fun facts.

  • Example: “🎨🌟 Got an aspiring artist on your hands? Enroll them in our after-school painting program and watch their first masterpiece take form! #STEAM #KidsArt”


Emails to Parents/Partners: Be clear and concise, highlighting key information about programs, schedules, and benefits.

  • Example: “We are thrilled to announce our new after-school robotics program starting next month at your child’s school. Enroll now to secure a spot!”


Website Content: Blend informative content with engaging visuals, interactive elements, and clear calls to action.

  • Example: “Welcome to our STEAM adventure zone! Explore our programs, meet our inspiring instructors, and see what exciting projects we have in store.”


Printed Materials: Use bold, colorful designs with easy-to-read text and engaging headlines.

  • Example: “Discover, Create, Innovate! Join our summer camps and unlock your child’s imagination.”






Sample Copy & Key Marketing Messages

BOILERPLATE

Brains & Motion is the nationwide STEAM and sports education provider families and schools trust to deliver engaging, whole-child enrichment for grades K-8. With summer camps, before and after-school programs, and guided recess, BAM! ensures students thrive year-round through a unique blend of hands-on learning, collaborative play, and joyful physical activity. Under the expert guidance of CEO Bart Epstein - a distinguished educational leader who has served as CEO of the nonprofit EdTech Evidence Exchange, executive at The Princeton Review, professor at the UVA School of Education, and General Manager of a U.S. Department of Defense tutoring program supporting military families - BAM! is redefining enrichment, with over 100,000 students already empowered. Enroll your child today and watch their skills, sportsmanship, and self-confidence soar!




REFER A FRIEND

Camp is more fun with friends!

When you refer a friend to BAM! summer camps, they’ll save $75 on their purchase, and you’ll get $50 off your next camp. With no limit to the number of friends you can refer, your savings will grow fast!

Here’s how it works: 

Step 1: Fill out this short form to generate your unique referral URL.

Step 2: Share your URL with friends and family via email or social media!




Give Your Child the Summer of Their Dreams

BAM! is totally unlike school, tutoring, or sports practice. With fun at the forefront of everything we do, kids are free to explore, laugh, and grow their skills in a pressure-free environment. Our dedication to whole-child development sets us apart from other enrichment programs that zero in on a single subject. Your child will feel the difference and thrive!


Our kids’ favorite season will be here in the blink of an eye. Now is your moment to plan their perfect summer, and save $TBD with code TBD. Don’t let them miss out on the expert instruction, joyful movement, and collaborative fun that only BAM! can bring! From Minecraft and animation to soccer and Scratch coding, there’s something to brighten every child’s break.


This is your moment to plant the seeds for an unforgettable summer. Our flash sale on camps ends soon, and we don’t want your child to miss the expert instruction, joyful movement, and collaborative fun that only Brains & Motion brings!

Brains & Motion is whole-child enrichment at its finest. With our hybrid summer camps, kids get immersed in:

  • STEAM

    Dive into the most exciting, in-demand topics like AI, machine learning, creative writing, game design, and more! You’ll bond with like-minded friends, discover new interests, and develop existing talents through project-based explorations. It's learning you can see and feel.

  • SPORTS

    Summer wouldn't be summer without swimming, tennis, basketball, and more! Enjoy these and other activities in world-class facilities and inspiring surroundings. Whether you're new to a sport or a seasoned player, BAM! meets you where you are, so feel free to try something new!

  • COMMUNITY

    Make real friendships that last way beyond summer. Get inspired by a collegiate environment and dream big. Develop leadership and teamwork skills in the warmth and safety of an encouraging camp community.

BAM! is trusted by parents nationwide to: 

Stimulate Young Minds

• Our expertly-crafted curriculum is designed with fun in mind so kids stay motivated to learn.

Keep Growing Bodies Joyfully Active

• Fresh air and movement are absolute musts for well-rounded enrichment.

Foster Friendships That Last a Lifetime

• Bonds are built between kids of all interests and backgrounds as they collaborate at camp.



Why Should Kids Learn Art?

As parents, we know the importance of enriching our kids’ lives during summer break. It's a time for them to explore, create, and grow without the constraints of a traditional classroom. That's why at Brains & Motion, we believe art isn't just a side activity—it's a crucial part of our camp programming that reinforces everything summer should be about.

Arts summer camps nurture kids’ creativity while promoting self-expression, social development, and emotional well-being. Whether your child someday chooses a career in the arts or another field, the lessons learned at camp will fuel their professional growth and personal fulfillment.



Trusted By Schools & Parents Nationwide

• 1,100 School Partnerships

• 100,000 Students Empowered–and Counting

• Heavily-Vetted Expert Instructors



The Fun of Camp, Made Easy

When you partner with BAM!, we provide everything needed to create an unforgettable camp experience for your students. Our wraparound services include:

• Expansive curriculum spanning STEM, art, and fitness

• All necessary equipment (ie. hardware, software, and sports gear)

• Highly-qualified instructors and coaches with talent and personality to match

By handling all the details, we take pressure off your staff and delight your students with exciting opportunities to explore and grow during their breaks from school.



Sample Subject Lines/Headlines:

  • Unforgettable summer enrichment awaits your child
  • Whole-child development starts this summer
  • STEAM Summer Camps: The Best of Both Worlds
  • STEM, art, and summer go hand in hand
  • Summer is the best time for STEM learning!
  • Get kids out of the house for a STEM-filled summer
USE THIS NOT THAT CONTEXT
Kids Children When talking to parents
Kids, students Children When talking to partners/school administrators
Coding, game design, and more Coding, game design and more Use the oxford comma

Visual and Design Elements

Download Logo

Primary Logo

White Logo

Spacing Guidelines

Logo Dont's

  • Do not change the lock up

  • Do not stretch the logo

  • Do not use a low resolution file

  • Do not alter the mark or type

  • Do not skew the logo

  • Do not space out the logotype

  • Do not use the logo
    with non brand colors

  • Do not change the font typography

  • Avoid placing the logo over busy backgrounds

Brand Color Palette

  • #004D59

  • #FFB129

  • #007EC3

  • #8359A5

  • #ADE2D0

  • #FFF7AE

  • #CEE8F9

  • #D9B5FF

Typography

  • Nunito

    Nunito is a well balanced sans serif typeface superfamily, with 2 versions: The project began with Nunito, created by Vernon Adams as a rounded terminal sans serif for display typography. Jacques Le Bailly extended it to a full set of weights, and an accompanying regular non-rounded terminal version, Nunito Sans.

    Body Copy is always set in Nunito Regular. Body copy should always be in sentence case and set to optical kerning as default.

    Download font 

  • Luckiest Guy

    Luckiest Guy is a friendly heavyweight sans serif typeface inspired by 1950s advertisements with custom hand lettering.

    To be used only occasionally for titles and short taglines.

    Used only in a ALL CAPS.

    Download font 

Photography Guidelines

  • The best photos show engaged, smiling, and happy kids.
  • Capture moments when camp activities are being performed. Examples include kids dribbling or shooting balls, drawing, typing on their tablets, or building robots. Having kids look at the camera is great but not always necessary. It is most important that kids look engaged and happy.
  • Make sure your photos are well lit. This is easier to accomplish outdoors, but you should still be careful of shadows. When indoors, make sure the classroom lights are on and kids are not in front of a window. Ensure the background is not too busy. 
  • Make sure to photograph a diverse mix of genders, ages, and races.

DO:

  • Show kids in a candid, natural style

  • LEGO Innovators: Engineering and Design + Sports Adventures for Grades K - 2 - Brains & Motion

    Show kids proudly displaying their creations

  • GameCraft: Coding & Interactive Design with Scratch for Grades 4 - 5 - Brains & Motion

    Show kids engaged in sports and technology

  • GameCraft: Coding & Interactive Design with Scratch for Grades 4 - 5 - Brains & Motion

    Show kids interacting with other campers and instructors

DON'T:

  • Show kids looking bored or frustrated

  • Show kids engaged in activities that are not part of BAM! programs

  • Show students with their backs facing the camera

  • Use images with kids faces cut off